We Create Games the World Loves.

Pixel United (PxU) is a world-leading, mobile-first games company with a multi-category stable of iconic games that entertain millions of players around the world every day.

Pixel United Hero image

Turning Industry-Shaping Start-Ups into World Renowned Games Studios

Together we are leading the games industry forward - each powerful Pixel, United.

Pixel United’s three flagship businesses
Product Madness logo

Product Madness creates category-leading games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as leaders in slot-themed mobile games, globally.

Social Casino
Plarium logo

Plarium creates extraordinary mid-core games loved by millions, including the global smash hit RAID: Shadow Legends and popular titles such as Vikings: War of Clans and Mech Arena

Mid-Core
Big Fish logo

Celebrating 20 years delighting players worldwide, Big Fish Games operates an extensive portfolio of popular casual games, including EverMerge, Gummy Drop!, Cooking Craze and many more!

Casual

Company Highlights

5.5 million

Daily Players1

6 U.S. Top 100 titles

21

Creative Studios

In some of the world’s most diverse and creative talent hubs

Top 5

Global Games Publisher

In Tier 1 Western Markets2

1.8 Billion

FY22 Revenue and $605m segment profit3

For the twelve months ended 30 September 2022

1. As at 30 September 2022.

2. Tier-1 western markets (US, UK, Canada, France, Germany and Australia), source: Sensor Tower.

3. Aristocrat Leisure Ltd financial results for the twelve months ended 30 September 2022. All figures in USD.

Come Join Us!

Nurturing 3,000+ Talented Employees Worldwide

At Pixel United, we are building a community where excellence can flourish. Leveraging the power of our portfolio, we combine entrepreneurial collaboration with strong investment so every person and every product can achieve their full potential.

Careers
Office
Presentation
Event

Grown from a World Leader in Digital Entertainment

Pixel United offers exclusively free-to-play games and, as part of Aristocrat Leisure Ltd, benefits from the company's decades of experience as a world leader in gaming content and technology.

Aristocrat Logo

Be Part of Something Game Changing

Find out more about our parent company, Aristocrat Leisure (ASX: ALL)
Current share price $35.03

Aristocrat Leisure Limited is a global leader in gaming content and technology, and one of the Top 5 mobile-first games publishers in the world. The company has three operating businesses, Aristocrat Gaming, Pixel United and its Real Money Gaming (RMG) business founded in 2022. Pixel United encompasses major developers Product Madness, Plarium and Big Fish Games, as well as a network of independent creative studios across the globe.

*Share price correct as of Nov 30, 2022, 7:42AM

Investor Information

Join Our Global Network

We are a place for partnership.

A Powerful Portfolio

From our smallest suppliers to prospective new studios, through our talent incubators and technology tie-ups, the power of our portfolio is greater than the sum of its many impressive parts.

Collaboration & Investment

Through collaboration and an appetite to invest for the long-term, we unlock synergies and empower entrepreneurial opportunities that help our teams to punch well above their weight.

Interested in growing with us?

If you are an independent game developer, industry friend or potential partner we want to hear from you.

Pixel United logo

We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

Get in touch!

If you are an independent game developer, industry friend or potential partner we want to hear from you

Contact Us

For media enquiries, please contact comms@pixelunited.com.

©Pixel United 2022. All rights reserved.
Pixel United is a games business of Aristocrat Leisure Ltd
ASX:ALL $35.03