About Us

Pixel United boasts one of the world’s most diverse and best performing free-to-play games portfolios.

Turning Industry-Shaping Start-Ups into World Renowned Games Studios

Together we are leading the games industry forward - each powerful Pixel, United.

Pixel United’s three flagship businesses

Product Madness creates category-leading games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as leaders in slot-themed mobile games, globally.

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Plarium creates extraordinary mid-core games loved by millions, including the global smash hit RAID: Shadow Legends and popular titles such as Vikings: War of Clans and Mech Arena.


Celebrating 20 years delighting players worldwide, Big Fish Games operates an extensive portfolio of popular casual games, including EverMerge, Gummy Drop!, Cooking Craze and many more!


We provide inspiring opportunities for the best and brightest minds in some of the most dynamic and diverse digital talent hubs around the world.

At Pixel United, we are committed to:

Offering unrivalled access to growth opportunities

Powering our businesses with strong investment

Acting with uncompromising integrity

Our Global Footprint

Headquartered in London, we have three flagship businesses – Product Madness, Plarium and Big Fish Games - and a growing collection of creative studios located across the globe.

We have a bold vision: to be the greatest mobile-first games business in the world - each powerful Pixel, United.

Our Vision

As video games rise to become the entertainment activity of choice for many, we are building diverse and creative hubs where collaboration, entrepreneurial innovation and the world’s best games portfolio comes together.

As our footprint continues to grow, so too does our ambition to do better. We strive to be leaders in Responsible Gameplay, and as part of Aristocrat Leisure, we have made bold ESG commitments, recognising our responsibility to protect our players, our planet and our vibrant industry.

Our Leadership Team

Sarah Homer

Sarah Homer

Chief People & Culture Officer

Albin De Beauregard

Albin De Beauregard

Chief Financial Officer

Rohan Paramesh

Rohan Paramesh

General Counsel

Jocelyn Betts

Jocelyn Betts

EVP - Head of Brand, Communications & Corporate Affairs

Eric Lippke

Eric Lippke

Chief Technology Officer

Dima Kovalchak

Dima Kovalchak

Senior Vice President Mergers & Acquisitions

Yoav Ecker

Yoav Ecker

President & MD, Product Madness

Schraga Mor

Schraga Mor

Chief Executive Officer, Plarium

Larry Plotnick

Larry Plotnick

President, Big Fish

Our History

We're just getting started

Aristocrat founded in Sydney, Australia Aristocrat founded in Sydney, Australia
Listed on ASX Listed on ASX
Aristocrat's free-to-play mobile game business began with acquisition of PM Aristocrat's free-to-play mobile game business began with acquisition of PM
Acquisition of Plarium Acquisition of Plarium
Acquisition of Big Fish Acquisition of Big Fish
3 more studios acquired 3 more studios acquired
Rebrand to Pixel United Rebrand to Pixel United
Exciting future ahead... Exciting future ahead...

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We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

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© Pixel United 2024. All rights reserved.

Pixel United is a games business of Aristocrat Leisure Ltd

ASX: $53.11