Responsible Business

As part of Aristocrat Leisure Ltd, we uphold strong ESG standards.These efforts encompass company-wide diversity and inclusion goals, local community investment, responsible gameplay commitments and climate action.


In November 2021 our parent company, Aristocrat, formally committed to set a Science Based Target (SBT) to reduce greenhouse gas emissions across its portfolio.


SBTi Commitment

The SBT Initiative (SBTi) is a global collaboration between the Carbon Disclosure Project, the United Nations Global Compact, World Resources Institute, and the Worldwide Fund for Nature. This global body supports businesses to set emissions reduction targets in line with climate science.

To find out more, read the company’s 2022 Sustainability Report or visit

Responsible Gameplay

Our Mission Statement

At Pixel United, we believe games should be nothing but fun.

From our characters to our fan communities, every game and every interaction should delight, inspire, connect, and unite.

It's a commitment to our players that we take so seriously, we've put it at the heart of our growth strategy. We call it 'Responsible Gameplay'.

Responsible Gameplay is our commitment to creating experiences that are as entertaining as they are ethical, as inclusive as they are diverse, and as safe and supportive as can be.

While the worlds we create are virtual, the people who play our games are real. And so are we. Protecting, supporting, enhancing, and celebrating our global community — the millions of people united by the power of play — is what makes our dedicated teams jump out of bed every day.

Founded on the principle of uncompromising integrity and obsessed with making things better, our goal is to future-proof free-to-play fun for our players. We strive to listen, engage, learn and bring forward new ideas. So that fun stays fun, forever.

Playing is our business, bringing joy is our promise.

Responsible Gameplay. Nothing but fun.

Our four RG focus areas are:



Going beyond compliance, being transparent about how games work and fostering global communities that are as safe and supportive as can be.



We believe in informing and empowering players. That means giving players the tools to shape their gaming experience, and providing direct support to players who need it.



Innovation is in our DNA. When it comes to RG we are applying technical capabilities with world-class insights to help us test new ideas, learn quickly and continually improve.



Our people, products, players and portfolio is among the most diverse in our industry. Now we are striving to make our games, workplace and player communities truly inclusive.

More information about the work we are doing in each area is coming soon! Interested in finding out more? Contact our dedicated Responsible Gameplay division at

Pixel United logo

We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

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© Pixel United 2024. All rights reserved.

Pixel United is a games business of Aristocrat Leisure Ltd

ASX: $53.11