Pixel United™ develops and publishes social games for the web and mobile devices. “PxU,” or “we” or “our” or “us” refers to Pixel United, and any of its affiliates, subsidiaries and/or its parent company (collectively, “PxU” or “Pixel United”).
In accordance with the General Data Protection Regulation, PxU has appointed Plarium Europe S.a.r.l to be its representative in the European Union for data protection purposes. You will find contact details of our data protection representative further down in this Policy under the section “Additional Questions – Contact Us”.
We may collect the following categories of personal information in the ways described below:
We automatically collect some information when you access the Service and collect other information when you voluntarily submit it to us (including where you choose to share information with us through third party partners). If you elect not to provide certain information, you may be precluded from participating in some of the Service.
There is no cost to access the Service. However, we may collect information from you when you access the Service including, for example:
Sometimes we collect information about you from other sources, for example, when someone provides your email address to us to invite you to join the Service.
We may also aggregate information from these categories for the purposes described below and to otherwise improve the Service.
We may automatically collect information from you when you access the Service. This information is collected by PxU or by placing certain data files on your computer or mobile device. These data files may be cookies, other local storage technologies, or other technologies (collectively, “Cookies”).
PxU collects information about your use of the Service, including, without limitation, internet or other electronic network activity information about your access of the PxU website, such as internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, payment events, and related date and time information. This information allows us to improve the Services as well as to communicate with you about customer support and to advise you of other products or services that may be of interest to you.
When you access PxU offerings via a mobile device, we and our service providers may receive information about your geolocation (based on your IP address) and your mobile device, including various identifiers associated with your device (such as an advertising identifier and other identifiers that directly or indirectly identify your device), hardware type, the version of your operating system and your in-game activity. We may also collect, depending on the capabilities of your mobile device, information about the wifi routers closest to you, IDs of cell towers closest to you and the strength of your wifi or cell signal. While we use this information to return an estimated location, geolocation data may not be accurate. We and our service providers may use this information to provide you with personalized advertising and other content, including advertising and content based on your location.
If you do not want us to collect this information, please do not access our website.
Sometimes, we utilize the services of a third party to help us understand this information better. Please see below for more information on Cookies and Tracking.
We may use the information we collect for our general commercial or business purposes such as to improve and grow our business and to offer you our own, our affiliates’ or third party products or services that we think you may find of interest. The purposes for which we collect, store, use and disclose information in particular include:
We may reveal or share the categories of personal information listed above to other companies of our group and to unaffiliated third parties for the following purposes:
Your personal information may be processed by staff operating inside or outside the United States of America, by persons who work for us or for one of our suppliers or related companies.
We may share your information with third parties (including affiliates) for their direct marketing purposes but will only do with your consent. You will receive a separate notice and consent form to exercise your choice. If you have provided consent, you can at all times withdraw that consent by immediately updating your privacy settings from within the game or you can submit an email via this form.
We may release your information, when legally required to do so or to verify or enforce compliance with the policies governing our Service and applicable laws. We may also disclose such user information whenever we believe disclosure is necessary to protect the rights, property or safety of PxU or any of our respective affiliates.
We may disclose your aggregate, deidentified, or otherwise non-personal information, such as usage statistics of our Service, to our affiliates and third parties.
Be advised that if you send messages or post material containing personal information, that information may be collected and used by others.
We will put in place contractual protections to keep your information secure as required by applicable data protection laws.
The information that we collect from you may be transferred to and stored in the United States, European Economic Area, the UK, or Brazil, or transferred to, accessed from and/or stored at, a destination outside the United States, European Economic Area, the UK, or Brazil including Australia, India, Belarus, Ukraine, Philippines and Israel. These countries of destination may not have the same comprehensive data protection laws than the country of your residence. In these instances, we implement measures, as required by applicable law, such as standard contractual clauses or data processing agreements, to ensure that any transferred personal information remains protected and secure.
In accordance with applicable law, you may be entitled to request restriction of processing of your information, and to request access to, correction, erasure, and portability of your information. If we collect or process information based on your consent, you have the right to withdraw your consent at all times. If you are aware of changes or inaccuracies in your information, you should inform us of such changes using the details in the “Additional Questions – Contact Us” section below, so that your information may be updated or corrected.
We will not discriminate against you for exercising your rights and choices except where permitted by law. For example, some of the functionality and features on the Service may change or no longer be available to you if you have requested that we delete your information.
Once we receive your request, we may verify it through your account or by requesting information sufficient to confirm your identity. If you would like to use an agent authorized in accordance with applicable law to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to exercise rights on your behalf.
Our response to your request is provided to you on a free-of-charge basis. We will only charge you if your request is manifestly unfounded or excessive.
You can terminate your account at any time which will remove your profile and other personal information from view. We will use reasonable efforts promptly to amend or delete your records as requested. PxU may (but is not obligated to) keep information about you following termination of your account. Your information will generally be permanently deleted or anonymized one month after your request to terminate the account. In some cases we may be legally required to maintain certain records of your personal information, in which case we may not be permitted to delete your information. If you wish to terminate your account, exercise any of your rights, or if you have any other questions or concerns about your personal information please contact us or by emailing email@example.com.
If you are unhappy about how we handle your personal information or how we dealt with your request, you have the right to lodge a complaint with the data protection authority in your Member State of residence.
California residents who have an established business relationship with PxU may choose to opt out of PxU’s disclosure of personal information about them to third parties for direct marketing purposes. As detailed above, our policy is not to disclose personal information collected online to a third party for direct marketing purposes without your approval. If you choose to opt-out at any time after granting approval you can submit an email to us via this form.
We will obtain your prior consent before sending you marketing communications where required by law. You can choose not to receive emails from us by “unsubscribing” using the instructions in any email you receive from us. This will not stop us from sending emails about your account or your transactions with us.
You may also opt-out of receiving marketing materials from us by updating your privacy settings via the privacy section in the game you are playing by contacting PxU customer service.
If you have registered to receive SMS messages, you can opt out of receiving SMS messages (text messages for example) by texting back STOP to the number we send the text from for that particular SMS Message program. In some cases a preferences page may also be available. When we receive an opt-out message from you for SMS messages, we may send a message confirming our receipt of your opt-out.
If you have been invited to join PxU you are provided with the option not to receive further invitations from PxU. If you choose to opt-out at any time after granting approval you can update your privacy settings immediately within each game or by contacting PxU customer service.
The Service is designed and intended for users who are 18 and older only. Children and teens are not permitted to use the Service and PxU does not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register for use of the Service. If you are under 18, please do not attempt to register for, or otherwise use, the Service or send any information about yourself to PxU, including your name, address, telephone number, or email address. In the event that PxU learns that PxU has inadvertently collected personal information from a child under age 18, PxU will delete that information as quickly as possible.
If you are a parent or guardian who has discovered that your child has submitted his or her personal information to PxU, PxU will make commercially reasonable efforts to delete the information from its database, at your request. To request the deletion of your child’s information, please contact PxU customer service and ensure you include the name and password that your child submitted.
PxU uses reasonable technical, administrative and physical measures to protect information contained in our system against misuse, loss or alteration.
Please do not share your log-in information with others.
Email and instant messaging are not recognized as secure communications, so we request that you not send private information to us by email or instant messaging services. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our Service; any transmission is at your own risk. PxU cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. If you have any questions about the security of the PxU Service, please contact contacting PxU customer service.
We may permit others to link to our Service or to post a link to their site on our Service. We do not endorse these sites and are not responsible for other sites or their privacy practices. Please read their privacy policies before submitting information.
If you have any questions about PxU’s handling of Personal Information, you should contact the Aristocrat Privacy Office by one of the following methods:
By email: firstname.lastname@example.org
By post: Privacy Officer Aristocrat Technologies Australia Pty Limited 85 Epping Road, North Ryde NSW 2113, Australia
If you are located in the EU or UK, Aristocrat Technologies Europe Ltd (“Aristocrat Europe”) is the controller of Personal Information that it collects and processes about you. If you are located in Brazil, Aristocrat Inc. is the controller of Personal Information that it collects and processes about you. Aristocrat Europe and Aristocrat Inc. (‘our’, ‘us’ or ‘we’) are committed to complying with our obligations under applicable EU, UK and Brazilian privacy laws.
By email: email@example.com
By post: Global Chief Privacy Officer or Legal Dept. Aristocrat Technologies Europe Ltd. 25 Riverside Way, Uxbridge, Middlesex, UB8 2YF, UK
This policy was issued in October 2022.
Our Data Protection Officer under the General Data Protection Regulation can be contacted at 25 Riverside Way, Uxbridge, Middlesex, UB8 2YF, UK.
We Create Games the World Loves.
At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.
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Pixel United is a games business of Aristocrat Leisure Ltd