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Disrupting the Game: IP and the Future of Franchise

Posted: 3rd May 2023

Disrupting the Game: IP and the Future of Franchise

Pixel United made a splash at this year's South by Southwest (SXSW) festival in Austin, Texas with the company headlining the gaming track, attracting thousands of attendees eager to learn about the latest projects and insights into the gaming industry. CEO, Mike Lang, also participated in a panel discussion, moderated by The Hollywood Reporter, with fellow panel speakers Derek Douglas, Head of Video Games at CAA (Creative Artists Agency) and Jay Oliva, Founder and CEO at Lex + Otis where he shared his thoughts on the current state of gaming and the company's plans for the future.

Pixel United's success at SXSW can be attributed to its innovative approach to game development. During the panel discussion with The Hollywood Reporter’s J. Clara Chan, Lang talked about the importance of innovation in the gaming industry. He emphasised that companies must continue to push the boundaries of what is possible to stay ahead of the competition and discussed the challenges of balancing artistic creativity with commercial success, noting that Pixel United strives to create games that are both visually stunning and engaging for players. 

Lang's insights were well-received by the audience, many of whom were aspiring game developers themselves. The company’s latest project, a limited animated series produced by the billion-dollar Plarium franchise called "RAID: Call of the Arbiter”, premiering on YouTube on May 18, has generated a lot of buzz and was one of the highlights of the gaming track at SXSW. 

Pixel United's success at SXSW is a testament to the company's commitment to innovation and excellence. By leveraging the latest technologies, and best-in-class talent and focusing on creating engaging, immersive gaming experiences, Pixel United has established itself as a leading player and mobile gaming giant in the industry. And with projects like "RAID: Call of the Arbiter" it's clear there is no intention of slowing down anytime soon. 

Overall, Pixel United's headlining of the gaming track at SXSW and Lang's participation in the panel discussion with The Hollywood Reporter were both major highlights of this year's festival. They served as a reminder of the importance of the gaming industry, not only as a source of entertainment but also as a driver of innovation with gaming IP, exploring the increasing expectations to translate games beyond the traditional player experience into areas such as television, film and streaming.  

Listen to the full recording of the discussion “Disrupting the Game: IP & the Future of Franchise” below and keep an eye out to see what Pixel United has in store for the future of gaming! 

SXSW (South by Southwest) was established in 1987 to help creative people achieve their goals. Today, the festival has grown to become a global phenomenon that attracts thousands of attendees from around the world.  

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