Big Fish Appoints Larry Plotnick as President to Lead Its Renewed Strategic Focus on Casual Gaming

Posted: 23rd May 2021

Big Fish Appoints Larry Plotnick as President to Lead Its Renewed Strategic Focus on Casual Gaming

Larry Plotnick will help shape and guide Big Fish as it enters its 20th year as a leader in free-to-play mobile games for millions of players globally.

SEATTLE, USA - May 23, 2021 — Leading casual games company, Big Fish Games, today announced the appointment of Larry Plotnick as the company’s new President. Plotnick joins Big Fish with more than 30 years of experience, most recently hailing from Amazon, where he served as General Manager of Gaming for Prime. With 20 years of development and publishing experience, Big Fish—a top 20 casual game company in a $16 billion dollar market—is home to some of the biggest hit mobile games, including EverMerge and Gummy Drop!.

“Larry brings extensive experience building, scaling, and leading a successful games and media business, and he is uniquely positioned to execute and evolve Big Fish’s mission to be one of the world’s leading casual games companies. Big Fish has a= deep bench of talent and a proven track record creating casual games that achieve worldwide success. Under Larry’s leadership, Big Fish has an exceptionally bright future ahead” said Mike Lang, CEO of Big Fish’s parent company, Pixel United.

Plotnick will lead a renewed strategic focus at Big Fish on building exceptional games for the casual game market, leveraging its strong capabilities in the genre and building on its strong company culture, something that is pivotal to his leadership style.

“When it comes to building great businesses, I believe it always starts with good people and a great culture, where the whole team buys into a vision and can then prioritize the things that really matter. I am humbled to be able to work with the incredible and passionate team at Big Fish and look forward to continuing to improve and deliver on the experiences within casual games,” said Larry Plotnick on joining Big Fish.

Big Fish’s game portfolio includes a variety of genres to meet the full range of player motivations and preferences. Currently, Big Fish has over 300 employees across the globe developing these games. Building on the success of the company’s most
recent title, EverMerge, and working closely with the Big Fish executive team, Plotnick will support innovation and development of new and existing casual games at Big Fish, while expanding its diverse and talented team.

For more information about Big Fish and Larry Plotnick, please visit our About Us page.

About Big Fish Games:

With 20 years of game development and publishing experience, Big Fish Games is a leader in the biggest gaming categories in the world — Free-To-Play and Premium PC & Mac.

Big Fish is the home of some of the biggest hit mobile games including EverMerge, Gummy Drop!, Cooking Craze, and many more. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device.

Big Fish creates memorable games they are proud of that are loved and played by millions of people around the world. Visit for more information.


Media Contacts:
TriplePoint for Big Fish Games

Pixel United logo

We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

Sign up to the PxU monthly e-mail newsletter!

You can unsubscribe at any time. For more information on how we process your personal data and your rights, please view our Privacy Policy. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© Pixel United 2024. All rights reserved.

Pixel United is a games business of Aristocrat Leisure Ltd

ASX: $45.31