About Us
Pixel United boasts one of the world’s most diverse and best performing free-to-play games portfolios.
Turning Industry-Shaping Start-Ups into World Renowned Games Studios
Together we are leading the games industry forward - each powerful Pixel, United.
Product Madness creates category-leading games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as leaders in slot-themed mobile games, globally.
Plarium creates extraordinary mid-core games loved by millions, including the global smash hit RAID: Shadow Legends and popular titles such as Vikings: War of Clans and Mech Arena
Celebrating 20 years delighting players worldwide, Big Fish Games operates an extensive portfolio of popular casual games, including EverMerge, Gummy Drop!, Cooking Craze and many more!
Our Global Footprint
Headquartered in London, we have three flagship businesses – Product Madness, Plarium and Big Fish Games - and a growing collection of creative studios located across the globe.
We have a bold vision: to be the greatest mobile-first games business in the world - each powerful Pixel, United.
Our Vision
As video games rise to become the entertainment activity of choice for many, we are building diverse and creative hubs where collaboration, entrepreneurial innovation and the world’s best games portfolio comes together.
As our footprint continues to grow, so too does our ambition to do better. We strive to be leaders in Responsible Gameplay, and as part of Aristocrat Leisure, we have made bold ESG commitments, recognising our responsibility to protect our players, our planet and our vibrant industry.
Our Leadership Team
Michael Lang
Chief Executive Officer
Sarah Homer
Chief People & Culture Officer
Albin De Beauregard
Chief Financial Officer
Scott Milford
Chief Product Officer
Rohan Paramesh
General Counsel
Jocelyn Betts
EVP - Head of Brand, Communications & Corporate Affairs
Eric Lippke
Chief Technology Officer
Gemma Armstrong
Chief of Staff
Dima Kovalchak
Senior Vice President Mergers & Acquisitions
Yoav Ecker
President & MD, Product Madness
Schraga Mor
Chief Executive Officer, Plarium
Larry Plotnick
President, Big Fish
Michael Lang
Chief Executive Officer
Sarah Homer
Chief People & Culture Officer
Albin De Beauregard
Chief Financial Officer
Scott Milford
Chief Product Officer
Rohan Paramesh
General Counsel
Jocelyn Betts
EVP - Head of Brand, Communications & Corporate Affairs
Eric Lippke
Chief Technology Officer
Gemma Armstrong
Chief of Staff
Dima Kovalchak
Senior Vice President Mergers & Acquisitions
Yoav Ecker
President & MD, Product Madness
Schraga Mor
Chief Executive Officer, Plarium
Larry Plotnick
President, Big Fish
Our History
We're just getting started
Global Network
We Create Games the World Loves.
At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.