About Us

Pixel United boasts one of the world’s most diverse and best performing free-to-play games portfolios.

About Us

Turning Industry-Shaping Start-Ups into World Renowned Games Studios

Together we are leading the games industry forward - each powerful Pixel, United.

Pixel United’s three flagship businesses
Product Madness logo

Product Madness creates category-leading games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel United as leaders in slot-themed mobile games, globally.

Social Casino
Plarium logo

Plarium creates extraordinary mid-core games loved by millions, including the global smash hit RAID: Shadow Legends and popular titles such as Vikings: War of Clans and Mech Arena

Big Fish logo

Celebrating 20 years delighting players worldwide, Big Fish Games operates an extensive portfolio of popular casual games, including EverMerge, Gummy Drop!, Cooking Craze and many more!


Our Global Footprint

Headquartered in London, we have three flagship businesses – Product Madness, Plarium and Big Fish Games - and a growing collection of creative studios located across the globe.

We have a bold vision: to be the greatest mobile-first games business in the world - each powerful Pixel, United.


Our Vision

As video games rise to become the entertainment activity of choice for many, we are building diverse and creative hubs where collaboration, entrepreneurial innovation and the world’s best games portfolio comes together.

As our footprint continues to grow, so too does our ambition to do better. We strive to be leaders in Responsible Gameplay, and as part of Aristocrat Leisure, we have made bold ESG commitments, recognising our responsibility to protect our players, our planet and our vibrant industry.

Our Leadership Team

Michael Lang

Michael Lang

Chief Executive Officer


Sarah Homer

Chief People & Culture Officer


Albin De Beauregard

Chief Financial Officer

Scott Milford

Scott Milford

Chief Product Officer


Rohan Paramesh

General Counsel


Jocelyn Betts

EVP - Head of Brand, Communications & Corporate Affairs


Eric Lippke

Chief Technology Officer


Gemma Armstrong

Chief of Staff


Dima Kovalchak

Senior Vice President Mergers & Acquisitions


Yoav Ecker

President & MD, Product Madness


Schraga Mor

Chief Executive Officer, Plarium


Larry Plotnick

President, Big Fish

Our History

We're just getting started

Aristocrat founded in Sydney, AustraliaAristocrat founded in Sydney, Australia
Listed on ASXListed on ASX
Aristocrat's free-to-play mobile game business began with acquisition of PMAristocrat's free-to-play mobile game business began with acquisition of PM
Acquisition of PlariumAcquisition of Plarium
Acquisition of Big FishAcquisition of Big Fish
3 more studios acquired3 more studios acquired
Rebrand to Pixel UnitedRebrand to Pixel United
Exciting future ahead...Exciting future ahead...

Global Network

Pixel United logo

We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

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©Pixel United 2023. All rights reserved.
Pixel United is a games business of Aristocrat Leisure Ltd
ASX:ALL $40.69