About Us

Pixel United boasts one of the world’s most diverse and best performing free-to-play games portfolios.

Our Global Footprint

Headquartered in London, we have three flagship businesses – Product Madness, Plarium and Big Fish Games - and a growing collection of creative studios located across the globe.

We have a bold vision: to be the greatest mobile-first games business in the world - each powerful Pixel, United.

Galek

Our Vision

As video games rise to become the entertainment activity of choice for many, we are building diverse and creative hubs where collaboration, entrepreneurial innovation and the world’s best games portfolio comes together.

As our footprint continues to grow, so too does our ambition to do better. We strive to be leaders in Responsible Gameplay, and as part of Aristocrat Leisure, we have made bold ESG commitments, recognising our responsibility to protect our players, our planet and our vibrant industry.

Our Leadership Team

Michael Lang

Michael Lang

Chief Executive Officer

Yoav Ecker

Yoav Ecker

President & MD, Product Madness

Larry Plotnick

Larry Plotnick

President, Big Fish

Sarah Homer

Sarah Homer

Chief People & Culture Officer

Scott Milford

Scott Milford

Head of Product, Strategy & Insights

Albin De Beauregard

Albin De Beauregard

Chief Financial Officer

Jocelyn Betts

Jocelyn Betts

Vice President Communications

Rohan Paramesh

Rohan Paramesh

General Counsel

Dima Kovalchak

Dima Kovalchak

Senior Vice President Mergers & Acquisitions

Our History

We're just getting started

Aristocrat founded in Sydney, Australia
1950s
Listed on ASX
1996
Aristocrat's free-to-play mobile game business began with acquisition of PM
2013
Acquisition of Plarium
2017
Acquisition of Big Fish
2018
3 more studios acquired
2021
Rebrand to Pixel United
2021
Exciting future ahead...
2022

Global Network

Pixel United logo

We Create Games the World Loves.

At Pixel United, we are proud to have created one of the world's most diverse and best performing free-to-play games portfolios.

Get in touch!

If you are an independent game developer, industry friend or potential partner we want to hear from you

Contact Us

For media enquiries, please contact comms@pixelunited.com.

©Pixel United 2022. All rights reserved.
Pixel United is a games business of Aristocrat Leisure Ltd
ASX:ALL $34.92